Augment

Case Study

A modern take on the MBA taught by some of the world’s greatest founders.

How
we
helped

Course Studio partnered with Augment.org to launch the Augment MBA program, a digital first, economical business education taught by the world’s most renowned founders of companies like Wikipedia, YouTube, Shazaam, Waze, and more. We provided strategic guidance on Augment’s go to market, pricing, product UX, and technical architecture.

What we launched

augment.org

Platforms Used

Headless CMS (Builder.io), Next.js

Expertise

Strategy

Design

Development

About
the
company

Augment.org was founded by Ariel Renous, a former Venture Capitalist and Professional Content Creator and Roy Wellner, a repeat entrepreneur, in 2022. It was built by a group of education and business specialists tackling one of the world’s biggest problems: limited access to practical business knowledge. Their team has made it their mission to translate the invaluable lessons from giants of industry into an engaging, practical and actionable program.

What
made
this
project
unique

Rapid A/B Testing Capabilities

The development of a headless site with server-side A/B testing capabilities allowed Augment.org's marketing team to rapidly test and refine copy and marketing sections, optimizing user experience and conversion rates.

Dual Conversion Frameworks

We outlined a testable conversion framework for the site that balanced both immediate customer conversion and lead generation for direct sales. This dual approach ensured that Augment.org could easily benchmark conversion on these two different purchase paths, providing insights for where they should invest marketing resources for their growth.

Can’t overstate how much value we got out of this partnership. Highly recommend Course Studio as a product partner.

Ariel Renous - co founder

Mobile-optimized for the modern learner

Augment’s engaging video content, and the platform that delivers it, are highly accessible on mobile platforms to support students as they engage whenever and wherever they need to.