Edelson

Case Study

Cohort-based learning on a newly branded educational platform.

How
we
helped

We concepted and branded Maria’s sales program into Edelson.io. Logo, typography, colour palettes, and a wordmark, all crafted and strategically positioned at enterprise sales managers who understand the benefits of sales coaching and continuous learning. We designed and developed every pixel of this experience.

What we launched

edelson.io

Expertise

Branding

Visual Identity

Web Design

Web Development

Videography

About
the
creator

Maria Edelson was a legendary sales leader at Proctor & Gamble for 34 years. At the tail end of her career she began teaching seminars on everything she had learned scaling one of the world’s largest brands. When COVID-19 hit, she decided to take this educational mandate digital.

What
made
this
project
unique

A complete rebrand

The Edelson brand is more than just the icon and wordmark logo. It’s a visual system, composed of multiple elements, working in harmony, between colour, type, images, icons and hand-drawn elements. These components come together to ensure that across all platforms, the product conveys their passion for sales training.

From in-person to digital

Maria’s shift from teaching in-person seminars into digital delivery had to happen swiftly in the changing landscape of COVID-19. This involved coordination of videography, curriculum adjustments, and marketing alongside the development of an online course experience. The product was enhanced by a custom digital workbook to faciliate collaboration between coaches and students.