Esther
Perel.com

Case Study

A digital home for Esther Perel's transformative relationship wisdom

Introduction
Esther
Perel
has
helped
millions
improve
their
lives
and
relationships.
We
worked
with
Esther
Perel
Global
Media
to
create
a
user-centric
platform
that
delivers
a
series
of
thoughtful
courses,
making
her
teachings
on
intimacy,
couples,
and
desire
more
accessible
than
ever.

All Illustrations by Natalia Ramos

What we launched

estherperel.com

Expertise

Strategy

Design

Development

About
the
creator

Belgian psychotherapist Esther Perel is the New York Times bestselling author of The State of Affairs and Mating in Captivity. Her celebrated TED talks have garnered more than 40 million views and she is also the host of the popular podcast, ‘Where Should We Begin?’

Working with Course Studio has enabled us to reimagine our website and offer our visitors an engaging journey through Esther's canon of work.

ELYSSA DIMANT, Chief commercial officer, Esther Perel Global Media

What
made
this
project
unique

Designing for clarity and action

The topics Esther covers are deeply complex and evocative. We focused on creating a user experience for the courses and workbook designs that would allow users to easily interact with the content, know what to focus on next, and create a playful design that keeps users engaged.

Integrated learning experience

This was a cross-functional execution from start to finish. From brand to design to art direction to workbook creation, we deeply integrated with Esther’s team to make sure the end-to-end execution of the course platform was deeply thoughtful and delightful for Esther’s end users.

Meeting
users

where
they
are

As a common entry point to the world of Esther Perel is via her popular podcast, we knew the web platform needed to have a smooth and frictionless mobile-experience. We prioritized this in the design process to ensure discovery of and engagement with the courses was a satisfying and delightful experience.