Market
Gardener

Case Study

Growing business with small scale farmers around the globe.

How
we
helped

After a discovery and user research phase, we launched The Market Gardener Institute on a hybrid tech stack that enabled high bandwidth community interaction, and the flexibility to introduce a number of important checkout features. The result was a completely reimagined brand and platform.

What we launched

themarketgardener.com

Expertise

Branding

Visual Identity

Web Design

Web Development

About
the
Creator

The Market Gardener Institute was born out of Jean-Martin Fortier’s and Suleyka Montpetit’s desire to inspire and educate as many people as possible about human-scale, ecological, and profitable agriculture. Their private community platform is a vibrant place for growers to learn from experts and share tips and inspiration.

What
made
this
project
unique

A focus on community

A core tenet of The Market Gardener Institute is fostering a community for farmers to support one another. We tightly integrated their e-learning platform with a digital community to add value to their users beyond the curriculum and courses.

Organic visual system

The Market Gardener Institute’s values of Kindheartedness, Belonging, and Efficiency needed to shine through in their brand and visual design. Natural colours and hand drawn illustrations are approachable and bring character. The primary serif typeface is a nod to the past-classic yet down-to-earth.