Salary
Transparent
Street

Case Study

An elevated brand and custom digital product for TikTok’s leader on pay transparency.

How
we
helped

Salary Transparent Street is the rapidly growing brand of Hannah Williams, who is tackling a major societal challenge. With her viral series, Hannah encourages strangers to share what they do and how much they make. She's inspired to combat discriminatory tendencies in employment and close pay gaps that affect women, POC, workers with disabilities, and the LGBTQ+ community.

Salary Transparent Steet partnered with Course Studio to establish a consistent brand across all of her channels and launch a new website with free resources supporting her mission. At the center of the resources we created with Hannah was the salary database - a completely free, searchable and verified repository of thousands of salaries to help Americans discover their earning potential.

What we launched

salarytransparentstreet.com

Platforms Used

Next.js, MongoDB

Expertise

Strategy

Brand

Design

Development

About
the
creator

Hannah Williams is a 26 year old content creator based in Washington, D.C. who is tackling salary transparency. With a growing audience of over 2 million followers across TikTok, Instagram, and YouTube, Hannah’s become one of the internet’s leading voices for this important social topic and one of TikTok’s most easily recognized creators.

What
made

this
project

unique

Salary Database

Hannah came to Course Studio with a Google Sheet of thousands of salary submissions. The ongoing challenge her audience had with this solution was the suboptimal navigation Sheets provided on mobile, and the inability for Hannah to enable a performant search solution for the database to really make it useful. Course Studio worked with Hannah to launch a custom database solution, optimized for mobile, which improved mobile conversion of salaries and queries by over 321%.

Zero-to-one brand and website

Hannah needed a brand and website that more accurately reflected the quality of content she provided on social. We worked with her to launch a bolder, more refined visual identity that created strong visual consistency across all of the STS social channels. We also launched the STS resource hub as part of her new website - a single, navigable destination for all of Hannah’s video, audio, and blog material.

I’ve been blown away by what we’ve done so far, and the salary database we launched was a total game changer. I love Course Studio!

Hannah Williams, Founder of Salary Transparent Street

Salary information at the tip of your fingers

Salary Transparent Street’s audience is primarily mobile, so the experience of the database needed to be designed with that user base at the forefront. Browse, submit, and share salaries in just a few clicks on mobile and desktop (maybe even during a job interview)!