Dr.
Becky

Case Study

A parenting platform where content and community come together.

How
we
helped

Dr. Becky and co founder Erica Belsky have a vantage into parenting that has helped millions better equip themselves with the challenges of raising children. We partnered with the Good Inside team to create a platform that would better service the delivery of their important insights. A single resource for any parent looking for answers to their questions, coupled with a judgment-free community supported by Dr. Becky and a team of expert partners.

What we launched

goodinside.com

Platforms Used

Next.js, Stripe

Expertise

UX Design

Architecture

Development

Community

Membership

About
the
creator

Dr. Becky Kennedy is a clinical psychologist and mom of three. After starting her practice around popular behavior-first, reward-and-punishment model of parent coaching, she realized these methods poorly delivered the support parents (and kids!) required. So she got to work creating a new system, informed by her perspective on attachment, mindfulness, emotion regulation, and internal family systems theory. The result was a new method for working with parents. A method that’s resonated and swelled into a movement that, today, supports millions around the world.

What
made
this
project
unique

Built for busy parents

One core principle guiding our decision making was ensuring the platform would accommodate its uncontroversially time strapped community: parents. We needed to give our members optionality to consume snackable, actionable content, delivered in a single dose, alongside longer form foundational content that could be consumed in multiple sittings. Our goal was to create a UX that integrates these in an intuitive design pattern that's accessible and mobile first.

Leading parenting community

Good Inside adds value beyond their content library with a safe and judgment-free community of parents. The community platform is fully integrated into the digital experience so members can seek support and share their successes and struggles, without ever leaving the product.

Good Inside and Course Studio feel like one team. They are a world class product partner.

Brooke Brown, Head of Product

A better way to access all the big stuff — fast!

The Good Inside platform is optimized for a mobile experience for parents on-the-go, those consuming content between work and school pick-ups, or while waiting at the dentist’s office.