The
Blueprint

Case Study

A luxury real estate training platform by the #2 ranked realtors in North America

How
we
helped

The Blueprint is a rapidly growing luxury real estate education brand, and brainchild of two of the world’s most successful realtors, James Harris and David Parnes. What started as a weekly newsletter of all the most relevant real estate news, has now grown into a successful podcast, Rise Above The Ranks, and now the market’s only online course specialized for the luxury market.

With the goal of helping 1,000,000 realtors build the real estate career of their dreams, The 1% Blueprint is the first and flagship course that outlines the proven strategies and cutting-edge techniques of these two real estate titans, and allows students to use them to propel their real estate business to new heights of success.

What we launched

learntheblueprint.com

Expertise

Strategy

Brand

Curriculum

Course Production

Design

Development

Marketing

About
the
Creator

James Harris and David Parnes rose to national prominence as stars of Million Dollar Listing: Los Angeles. Beyond their immense popularity, and charming British wit, they are tremendously successful as the two principals of Bond Street Partners. Recently ranked as the #2 realtors in the US by The Wall Street Journal, they have facilitated over $4 billion of real estate transactions in just 15 short years.

What
made
this
project
unique

Making luxury real estate digital

When James and David came to us with this idea, we knew that it would live or die on our ability to reflect the reality of the luxury real estate market throughout every touchpoint for the end user. Starting with our brand engagement, we designed a look and feel that was premium, yet approachable, and brought it to life most vibrantly in a stunning Webflow website and premium course production.

End-to-end services

Some of our most gratifying projects are the ones where creators come to us with passion for an idea, and then trust us to bring the rest. While James and David have a wealth of experience to share, they are not explicitly educators in the same way some of our other partners are, so we collaborated with them closely to extract their knowledge and turned it into an impactful curriculum. From there, we managed everything from on-site shoots at a property in Beverly Hills to post-production to customer acquisition and course marketing as true partners to The Blueprint.

Luxury in the palm of your hand

If you’ve ever met a realtor, you know that they are constantly on the go. With that in mind, we wanted to ensure that both the website, as well as the course player, were fully optimized for mobile to ensure that these busy, active students could engage with The Blueprint wherever and whenever they need to.