Ryan
Serhant
Ryan
Serhant
Case Study
The modern platform for sales training & community.
Introduction
A
platform
with
everything
an
independent
business
owner
needs
to
build
sales
mastery,
taught
by
America’s
leading
sales
creator.
Introduction
A
platform
with
everything
an
independent
business
owner
needs
to
build
sales
mastery,
taught
by
America’s
leading
sales
creator.
-
What we launched
Sellit.comExpertise
Strategy
UI Design
UX Design
Development
Launch
About
the
creator
About
the
creator
Ryan Serhant—a globally renowned realtor celebrated for his dynamic presence on social media and his own Netflix show—introduced Sellit.com: a cutting-edge platform designed to empower and guide independent business owners through education and coaching.
One
destination
for
sales
growth
In
2021,
Ryan
launched
Sell
It
Like
Serhant,
a
premier
Real
Estate
training
platform.
After
realizing
the
value
to
a
wider
audience,
he
came
to
Course
Studio
to
launch
something
more
ambitious.
Enter
SellIt.com—a
sales
training
platform
for
all
business
owners.
In
2021,
Ryan
launched
Sell
It
Like
Serhant,
a
premier
Real
Estate
training
platform.
After
realizing
the
value
to
a
wider
audience,
he
came
to
Course
Studio
to
launch
something
more
ambitious.
Enter
SellIt.com—a
sales
training
platform
for
all
business
owners.
The all-in-one sales platform: community, content, courses, workbooks, and 1-on-1 coaching with one of the world's leading sales and branding authorities.
From
beginner
to
expert,
Sell
It
meets
you
where
you
are
Designed
to
support
professionals
at
all
points
of
the
experience
spectrum.
Designed
to
support
professionals
at
all
points
of
the
experience
spectrum.
We built brand and product experiences for three tiers of membership, each targeted at a different experience level of sales professional.
The marketing site was designed to speak to the specific pains and gains of each customer type, while the product helped service their current needs and support their future growth.
SelI
It
Core
The
primary
SelI
It
audience
are
sales
professionals
who
want
to
know
how
to
do
the
foundations
right.
They
need
the
basics
taught
in
a
clear
and
actionable
way
in
order
to
get
better
at
what
they
do.
The
primary
SelI
It
audience
are
sales
professionals
who
want
to
know
how
to
do
the
foundations
right. They
need
the
basics
taught
in
a
clear
and
actionable
way
in
order
to
get
better
at
what
they
do.
We designed the marketing site to clearly articulate the value of joining the platform and how the different aspects of membership worked.
For active members, we created a custom dashboard to give them access to the flagship course, on-demand video content, live events, and a community of peers in which to interact with.
Sell
It
Plus
The
next
level
of
customer
has
the
sales
basics
down
but
wants
to
sharpen
their
skills
to
a
competitive
edge.
Sell
It
Plus
is
made
just
for
them.
The
next
level
of
customer
has
the
sales
basics
down
but
wants
to
sharpen
their
skills
to
a
competitive
edge.
Sell
It
Plus
is
made
just
for
them.
The Sell It landing page speaks to the value of this level of membership—the ability to get more individualized training through small group coaching and workshops.
The Plus experience was designed to give easy access to small group coaching sessions and workshops, while still housing the core level content.
Sell
It
Pro
For
customers
invested
in
levelling
up,
Sell
It
Pro
gives
access
to
1:1
coaching,
office
hours,
and
direct
interaction
with
Ryan.
For
customers
invested
in
levelling
up,
Sell
It
Pro
gives
access
to
1:1
coaching,
office
hours,
and
direct
interaction
with
Ryan.
Written content on the marketing site was pared back and video elevated to strengthen the message of a more private and personalized training experience with Ryan.
The logged in experience prioritizes easy access to coaching calls and office hours, so members can quickly get the support they need.
The Pro tier needed to feel elevated to speak to premium nature of the services, so the visual language was given extra polish and depth for this membership offering.
Designed
for
growth
and
progression
Each
level
is
carefully
designed
to
increase
member
satisfaction
and
help
them
grow
over
time,
while
also
increasing
their
lifetime
value
on
the
platform.
Each
level
is
carefully
designed
to
increase
member
satisfaction
and
help
them
grow
over
time,
while
also
increasing
their
lifetime
value
on
the
platform.
Brand
dialed
to
the
right
notch
A
premium
quality
visual
language
that
is
thoughtful
when
moving
customers
through
the
experience.
A
premium
quality
visual
language
that
is
thoughtful
when
moving
customers
through
the
experience.
In a sea of mediocre sales training brands and platforms, we had the chance to sweat the details and design a visual language that was in and of itself a reason to purchase membership to the platform.
The visual language was designed in a way that the volume could be turned up or down to meet the needs of the customer touchpoint. Volume 10 for marketing and acquisition, volume 3 for in product experience.
"When it comes to designing for greatness there’s only one name you need to know: Course Studio. Trust me, I’ve seen it all, and Course Studio is where you want to be."
Ryan Serhant - Founder and CEO
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