TELUS
Health

Case Study

A content library and membership for one of Canada’s largest health technology providers.

How
we
helped

Course Studio worked with TELUS Health to launch the TELUS Health MyCare Wellness membership, a subscription targeting Canadians aimed at promoting a healthy lifestyle. The thesis of this project was to leverage TELUS Health MyCare’s extensive existing customer base into a brand new product that would go further to enable TELUS Health MyCare’s mission of promoting healthier Canadians.

We worked hand-in-hand with TELUS Health to strategically develop a platform that would cater to members' varying needs. Through extensive research and analysis, we devised a frictionless, economical solution for securing subscription payments that facilitated a smooth user experience. From ideation to implementation, our team collaborated to design and build the entire membership platform from scratch, and in a very tight timeline, ensuring a seamless integration with TELUS Health’s existing systems.

Expertise

Strategy

Design

Development

About
the
company

TELUS Health is committed to building the healthiest communities and workplaces on the planet. As a global health and wellbeing provider encompassing physical, mental and financial health, their team of nearly 10,000 team members is dedicated to solving the most pressing issues facing citizens, healthcare professionals, employers, and employees around the world. They’re on a mission to be the most trusted wellbeing company in the world.

TELUS Health MyCare allows Canadians to see a doctor, psychologist, counsellor or dietitian from your phone, at your convenience. Get access to a growing range of healthcare providers at little to no cost (Available only in select provinces).

What
made
this
project
unique

Creators inside the enterprise

This project exemplified the benefits of experimenting with a novel business venture within a large enterprise. The undertaking allowed TELUS Health to tap into new revenue streams and explore innovative ways of engaging with their customers, ultimately bolstering the company's position in the health technology industry.

A new business in less than 6 months

Our agency's full-service approach to the project, encompassing strategy, design, and development execution, helped TELUS Health test and stand up this business unit in less than 6 months.